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The company gave soda fountains free syrup to cover the prices of the free drinks. Coupons issued by the producer of a product could also be used at any coupon-accepting retailer that carries that product.|It's estimated that between 1894 and 1913 one in nine Individuals had acquired a free Coca-Cola, for a complete of eight,500,000 free drinks. As well as, coupons may also be targeted selectively to regional markets through which price competitors is nice.